why triggers

THIRTY YEARS GROWING BRANDS THE WAY THE BRAIN ACTUALLY WORKS

Triggers^® is the world’s first behavioral brand growth consultancy and the pioneer of instinctive brand growth. We find what makes people pick your brand, then guide your team on how to trigger it. One method, 70+ categories, since 1995.

95% Client Repeat Rate

70+ Categories, 1 Method

Started in 1995, 30+ Years Ago

how we work

AN INTEGRATED TEAM TO GROW YOUR BRAND

We expand the effectiveness across all teams we interact with.

A brand tracker reads the score.

What we add

What actually moved your brand, and how to do more of it.

A consultancy finds the opportunity.

What we add

Where to build memories so you become the instinctive choice.

Your agency makes brilliant work.

What we add

A brief built on evidence. Same team, same budget, better aim.

We map the mind

The Brand Connectome® shows your brand the way your buyers actually hold it in their heads, strong parts and weak parts both. A score tells you where you stand. A map tells you where to go.

We find the triggers

We identify the triggers that drive positive association and the ones working against you, then hand your team a Growth Blueprint they own. We do not compete with your agency and we do not run your marketing.

30 years of unmatched pattern recognition

Since 1995, across 70+ categories, from packaged goods to pharma to financial services. Every project makes us better at reading the next one.

who we work with

SOME OF OUR BIGGEST FANS

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

THE THINKING BEHIND IT

We don’t keep the science a secret. It’s decades of work on how memory shapes choice, and we write about it openly so you can use it whether you hire us or not.

Our founder Leslie Zane laid it out in The Power of Instinct. Start there, or subscribe to The Real Triggers for what we’re learning now.

Read the Power of Instinct