Our Thinking
WHAT WE HAVE LEARNED ABOUT WHY PEOPLE CHOOSE.
Thirty years of mapping the subconscious, written down. Research, marketing myths worth retiring, and what the maps keep showing us.
The Real Triggers
Monthly. What we are learning about the instinctive mind, as we learn it. No pitch.
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- 4 min readTriggers Launches the Brand Instinct Monitor
- 6 min readChanging Brand Preference at the Speed of Instinct with the Brand Connectome
- 1 min readIf You Want to Build Superiority, Don’t SAY YOU’RE SUPERIOR
- 4 min readFive Ways to Score Big in the Super Bowl Ad Game
- 5 min readHow And Why Does Consumer Behavior Change?
- 1 min readDon’t Let Marketing Personalization Kill Your Brand
- 1 min readInvesting in Retail? Here’s What to Watch For
- 1 min readLet’s Throw The Idea Of Brand Life Cycle Out The Window
- 1 min readAll Brands Have Unrealized Growth Potential
- 2 min read5 Ways To Fail At Emotional Marketing
- 1 min readTrendsetters: TRIGGERS® Leslie Zane Asserts That Every Brand Has Untapped Growth Potential
- 1 min readOpinion: Super Bowl Ads Should Lead To Sales. Here’s How They Can
- 1 min readThe Most Powerful Touch Point Of All: The Subconscious
- 1 min readThe Hidden Link Between Success And The Subconscious (Video)
- 1 min readTo Win Support For Your Idea, Think Like A Marketer
- 1 min readThe Mr. Peanut Super Bowl Commercial Lit Up Twitter, But It Could Still Backfire
- 1 min readTo Flatten The COVID-19 Curve, Target The Subconscious
- 1 min readIn Drive To Restart The Economy, Consumers’ Subconscious Might Be Key
- 1 min readThe Most Powerful Touch Point Of All: The Subconscious
- 1 min readCracking the Code on Brand Growth
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THE THINKING BEHIND IT
WE PUBLISHED THE METHODNOT JUST THE RESULTS
Leslie Zane set out the science behind the Brand Connectome® in The Power of Instinct. Start there if you want the whole argument rather than a single piece of it.
More about the book →